How To Manually Add Facebook Pixel To Shopify

Having a Meta (formerly Facebook) pixel properly installed on your Shopify store is crucial for your success in Facebook advertising. And equally Facebook is one of the nigh popular advertising platforms out there, yous desire your Facebook ads to be as profitable equally they tin can be.

This article covers everything you should know about successfully setting upward a Meta pixel on your Shopify store and how it can boost your store's earnings. Y'all will also observe tips to troubleshoot common Shopify pixel issues.

What is Meta (formerly Facebook) pixel?

The Meta (formerly Facebook) pixel is a tracking code generated from your Facebook advertisement account and implemented on the header department of your Shopify store's website.

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It captures specific actions visitors perform on your site and provides y'all with information to aid yous refine your Facebook and Instagram advertising campaigns to maximize functioning.

Y'all tin apply the information your Meta pixel records to testify your ads to different audition segments based on their actions on your Shopify shop. After creating custom audiences based on your Pixel data, you tin can as well use them to create lookalike audiences to acquire new customers.

The Meta pixel is created and managed using the Facebook Business concern Managing director.

I don't desire to go likewise deep into technicalities, merely if you're interested, we have an excellent article explaining in further particular how does Meta pixel work.

Why should I add together a Meta pixel to my Shopify store?

The Meta pixel has smashing importance in 3 areas: Audience creation, measurement, and optimization.

the Facebook Pixel's importance in 3 areas: audience creation, measurement, and optimization

Let's intermission it down into the v primary benefits of adding the Pixel to your Shopify store.

1. Create custom audiences for improve ad targeting

Wouldn't information technology be great to be able to show your ads to people who already showed involvement in your brand?

Well, with Pixel-based custom audiences you tin do exactly that.

Retargeting people who visited your store and encouraging them to purchase more than products will definitely improve your conversion rate and increment your sales significantly.

Moreover, unless yous sell a single product, audiences have different product interests. And fifty-fifty if y'all sell a unmarried product, audience behavior in your shop may be diverse.

Creating custom audiences based on the Meta pixel data will too allow y'all to tailor your ads to different audition segments based on the products they're interested in.

Example : If yous are running an apparel store and y'all want to promote a new line of men's shirts, you can create a custom audience of people who showed interest in men's shirts or general men's apparel in your shop. You can use your Pixel data to create a custom audience of people who added various men'south wearing apparel to their cart, for example, and display them ads promoting your new men'southward shirts to increment your sales.

2. Retargeting using dynamic product ads

Not every store visit may earn you a purchase. Nevertheless, you can capture the activities of your shop visitors and use this information to retarget them with dynamic product ads.

Meta pixel tin can help you do that. It volition capture details of visitors who have clicked products and fifty-fifty added them to their cart only did not complete the buy.

If you set up your catalog, you can use this data provided by your Meta pixel to run dynamic product ads showing these people exactly the same products they left in their abandoned carts to encourage them to come dorsum and complete the buy.

3. Lookalike audience creation

Creating lookalike audiences using Meta pixel information is one of the near powerful solutions for acquiring new customers.

Lookalike audiences are groups of Facebook users with like characteristics to the people in your source audience - in this instance, people who visited your store and took activity in it.

Facebook has rich data near its user characteristics and it tin provide yous with great help finding exactly the people who have a higher take chances to drive conversions for y'all.

Example : If you lot create a custom audience of the people who made purchases in your Shopify shop, you can create a lookalike audience of people with similar characteristics. These people are likely to make purchases in your store too and that's a slap-up fashion to expand your customer base of operations.

4. Optimize your ad campaigns for conversions

Ane of your objectives when running ads is to display them to an audience probable to earn conversions for yous.

The data you collect using the Meta pixel tin help y'all deliver ads to audiences, which are likely to engage with your products and convert. It will display your ads to people with a college probability of taking desired deportment like making a purchase or signing up for a newsletter.

Example : If you are advertising to increase the number of sales on your Shopify store, yous tin ask Facebook to optimize your campaign for purchase. Based on your Meta pixel data and Facebook's database, your ads will be shown to people who are prone to make purchases and are interested in brands like yours. Facebook targets these people based on user activity and volition display your ads to an audience with loftier chances of conversion.

5. Understand what really works

If y'all don't clarify your advertising operation and act upon your insights, you're basically shooting in the dark.

The Meta pixel provides y'all with essential data regarding your advert performance and you meliorate take advantage of that to meliorate your hereafter campaigns.

Tracking ad attribution to conversions on your Shopify store will let you know exactly which ads work and which don't, so you can distribute your advert budget wisely and improve your results. This data will as well help you plan your futurity campaigns.

You tin besides analyze your performance amid different audition segments according to demographics, placements, and devices. This will help y'all raise your audience targeting.

Case : If y'all run a campaign that includes 5 different ad sets, just only ane of them drives purchases on your Shopify store, yous can pause all the others and scale the top-performer. You tin besides go downwardly to the advertizing level and focus just on your successful ads.

This was a brief summary of the great advantages of the Meta pixel. You tin, of class, read another commodity in order to acquire how to use Meta pixel in ads.

If you lot're planning a Black Fri/Cyber Monday campaign (or any other big sale), you should bank check out our 10 Black Friday/Cyber Monday tips for Facebook advertisers.

How to add a Meta pixel to Shopify

If you didn't create a Meta pixel yet, yous should read our article most creating a Meta pixel.

Do you have a Meta pixel already? Great!

Let'south install information technology on your Shopify store and so.

How to install the Facebook Pixel on your site

Removing old pixels from your Shopify store

If yous have taken over an existing store or already installed a pixel on your shop and y'all desire to use a new one, yous should first remove whatever old pixel from your store to avoid duplication of Meta pixels and conveyance of incorrect data.

You tin can remove any quondam Pixels from your store past editing the theme.liquid file if it was hard-coded into the store theme or using Online Store > Preferences.

Removing an old Meta pixel past editing the theme.liquid file

Access your Shopify admin and go to Online Store -> Themes.
In your Current theme section, click Actions, and and then select Edit code.
Click the theme.liquid file in lodge to open information technology in the code editor.
Search for the Meta pixel lawmaking betwixt the header tags <head> and </head>. Yous tin can also search for "fb" via Ctrl + F on Windows or ⌘ + F on Mac to locate the Meta pixel script.
Delete the code and click Relieve.

Removing the sometime Meta pixel via Preferences

Select "Online Shop" on your Shopify admin and go to "Preferences".
Remove the current Meta pixel ID from the "Facebook Pixel account".
Click "Save" for the changes to take effect.

Adding Meta pixel to your Shopify store

You tin can add the Meta pixel to your website via Shopify or via Facebook's Events Managing director.

Add together your Pixel ID to your Shopify shop's preferences

First, y'all need to go to Facebook'southward Events Director and copy your Pixel ID.
To add together your Meta pixel ID to your Shopify store's preferences, go to your Shopify dashboard > Online Store > Preferences.
Paste your Pixel ID under "Facebook Pixel ID".
Click "Save" to employ the changes.

Implementing the Meta pixel via the Shopify integration

Go to the Events Managing director.
Select your pixel.
Click "Continue Pixel Setup" and then "Employ a Partner".
Note: If you already installed your pixel on another website, you can connect it to your Shopify shop every bit well by selecting "Partner Integrations" on the left-side carte du jour when you enter the Events Managing director.
Select "Shopify" from the partner integration list.

Follow the on-screen setup instructions.

Meta pixel standard events for Shopify

Meta pixel standard events for Shopify are visitor activities that the Pixel captures to aid you lot empathize how they interact with your store. These activities range from landing on your store through interaction with products to check out.

Add together To Cart: Tracks data of visitors calculation products to their shopping carts.
Add Payment Info: Fires when visitors enter payment data during the checkout process.
Initiate Checkout: Tracks visitor activities when they click the checkout button.
Buy: Tracks when customers complete a buy and view the "Thank You" page in the checkout menses.
Search: Tracks data of visitors when they search for information or products on the store.
View Content: Captures visitor activity when they visit shop pages similar production pages.

Custom conversions

When should yous create boosted custom Meta pixel conversions beyond the standard events yous prepare for your Shopify store?

Practice it when you want to tell Facebook what'due south the value of specific conversions for you.

Yous tin can also use customization to distinguish between people who viewed unlike products in your store. Later on, you'll be able to prove them exactly the ads they'll be interested in.

Custom conversions use URL rules based on specific URL or URL keywords, domains, or additional parameters.

Read some other one of our articles if you wish to learn how to set upwards custom conversions on your Shopify store.

An case of a useful custom conversion

Permit's say yous have a clothing Shopify store.

You decided to create a Facebook ads campaign to promote your new leggings. Hence, you want to target an audience of people who will be interested in this kind of production.

In this case, you lot can create a View Content upshot and add a URL-based rule that will brand the Pixel burn whenever someone views a page at a URL that contains the keyword "leggings".

Once you reach a large enough number of conversions, you lot can create a custom audience of people who completed this event and target them.

Offline events

What if, in add-on to your Shopify store, you likewise have a concrete store?

How can you rail the result your online advertising has on sales in your "real-world" store?

Accept no fearfulness, Facebook offline events are here!

Tracking your offline conversions will allow y'all to go a full view of your advertising performance and also allow you create custom and lookalike audiences based on visitors to your physical store.

Efficiently monitoring offline events is essential for implementing a successful omnichannel marketing strategy.

Read another one of our articles if you wish to learn how to set up up offline events.

How to check if your Meta pixel is working?

The most unproblematic way to check that your Meta pixel was successfully installed on your Shopify store is past utilizing Google Chrome's Facebook Pixel Helper extension.

This extension is now also available for Microsoft Border and not merely for the Chrome browser.

The Pixel Helper volition testify yous whether your Pixel is active and help yous troubleshoot different issues.

Utilise this link to add the Facebook Pixel Helper Chrome extension to your browser and go to your store.

If your Pixel is working, the extension icon will turn blue, and it will testify the number of active Pixels on the shop's website. Cheque as well that the Pixel installed on your store has the same ID every bit the one you run across in the Events manager.

Clicking on the extension icon volition open a popular-up window, that will tell you whether your Pixel is working properly. If not, an error notification will announced.

Y'all can troubleshoot Pixel-related issues using Facebook's Diagnostics and Examination Events tools. Moreover, Facebook'southward Examination Events tool will aid y'all examination that your Pixel registers events properly.

Meta pixel is not matching products with my catalog

Your Pixel might not be sending information on user activity and the well-nigh common reason for that is faulty Meta pixel and product catalog sync.

The starting time thing you tin can exercise to ready this issue is to install the Facebook Pixel Helper Chrome extension to verify that the Pixel is associated properly with your product itemize. Remember to turn off your adblocker for effective results. If they are non associated properly, you tin go along with the troubleshooting tips below.

Important! The product catalog is owned past Shopify. Therefore, if you connect a Facebook channel with a Shopify shop, Shopify doesn't let you to change the catalog buying.

You should add a product feed to a separate self-owned production catalog that you volition create.

This is how you practice information technology:

Y'all tin can use Flexify to obtain a product feed URL. Once you obtain the feed URL, you lot should add together it to a new product itemize using the procedure below

In your Facebook Business organization Managing director, go to Business concern Settings. Nether Data Sources on the left side menu, select "Catalogs".

Click "Add" and select E-commerce equally the category.
Select "Upload Product Info" and ensure that your business' proper name appears nether "Who owns this catalog?". Give your catalog an indicative proper noun and hit "Create".
View the itemize you just created and become to Product data sources > Add together Information Source > Add New Production.
Select "Apply Data Feeds".
Select "Set up a Schedule" in order to brand sure your inventory updates automatically. Paste the URL you got from Flexify nether "Add a Data Feed URL".
Become to Effect information sources and click "Connect to Tracking".
Select your Pixel to connect it to your itemize (brand sure it's the Pixel you set up on your shop). Click "Done" and your product catalog should be at present well-connected for tracking and apply for dynamic ad targeting.

Central takeaways

In decision, installing a Meta pixel on your Shopify store is crucial for succeeding with Facebook ads. Now you likewise know it's not such a complicated process.

Having a Meta pixel installed on your store volition help you meliorate your targeting, expand your client base, and gain more conversions.

Both Facebook and Shopify provide you with interfaces that will make it easy for you to install the Pixel properly.

I've also provided you lot with important information regarding the events you can track with your Pixel and about unlike means to identify and troubleshoot Pixel-related issues.

So, I think yous're skillful to become now. Proficient luck!

*Contributed to this article: Caleb M.